Byredo

The cult luxury fragrance brand is making its debut at Bluemercury online and in four doors next month before rolling out to an additional door by the end of June. Known for its minimalist design, Byredo’s product range extends beyond fragrance to makeup, candles, hand and body care.

Bluemercury joins Neiman Marcus, Bloomingdale’s, Violet Grey and Nordstrom in Byredo’s American retail network. Around the world, it’s carried by retailers in more than 40 countries. According to the publication The Business of Fashion, Byredo is busy developing its retail presence in Asia, specifically in China, Taiwan, South Korea and Singapore.

Spanish fashion and beauty conglomerate Puig scooped up Byredo in a $1 billion deal in 2022 after the brand reportedly generated $100 million in sales. Previously, British private equity firm Manzanita Capital had the brand in its portfolio, where it joined Space NK and Diptyque. Launched by Ben Gorham in 2006, Byredo’s early bestsellers Gypsy Water, Oud Immortel and Rose of No Man’s Land put it on the perfume map.

Goop

Bluemercury is widening its skincare selection in May with Goop’s GoopGlow line online and in 50 doors. The line’s products are formulated to deliver glow, exfoliate, brighten and smooth skin. Bestsellers priced at $125 each are Microderm Instant Glow Exfoliator, 20% Vitamin C + Hyaluronic Acid Glow Serum and 15% Glycolic Acid Overnight Glow Peel.

Goop’s business has been bumpy of late. Goop, which sells GoopGlow in Sephora, traveled to the mass market in 2023 with Good.Clean.Goop, a diffusion brand at Target that’s had a tough go of it. Last year, Goop underwent two rounds of layoffs to eliminate 18% of its staff in beauty, programming, engineering and creative amid restructuring.

The restructuring has apparently paid off. Gwyneth Paltrow, who started Goop as a digital newsletter in 2008 before it branched into products, told Fortune Magazine that Goop’s revenues increased 10% in 2024 from the prior year, and its beauty business was up 34%, fashion up 42% and food 60%. Goop has raised more than more than $140 million in funding from G9 Ventures, Bulb Capital and Greycroft. In 2020, it was valued at $433 million, according to information from financial resource PitchBook.

Element Eight

Biotechnology-driven skincare brand Element Eight’s products feature what it calls oxygen amplified therapy (OATH), a proprietary technology that it asserts carries 20X more oxygen than water and delivers it to skin. Launched in 2022 by former Louis Vuitton Moët Hennessy LVMH EVP Gerard Camme, biomedical engineer Andy Carter and biomedical entrepreneur Brad Patt, the brand will be stocked online and in 13 doors at Bluemercury next month. Its prices run from $95 to $395.

Element Eight premiered at Sephora two months ago, and it’s also carried by Nordstrom, Neiman Marcus and Bergdorf Goodman. According to Pitchbook, Element Eight raised $8.35 million in series A funding earlier this year. Previously, it raised $7.9 million in funding. In 2023, Martin Brok, former global CEO of Sephora, joined the brand’s advisory board.

Claus Porto

Established over 133 years ago in Portugal, heritage soap brand Claus Porto is launching online and in 54 Bluemercury doors in May. Packaged in colorful, ornate packaging, Claus Porto’s soaps, fragrances, bath and body products, diffusers and scented candles are inspired by the smells and sights of its native country. Soaps come in around 18 euros or approximately $20, fragrances between 90 and 95 euros or $102 and $108, bath and body products between 24 and 29 euros or $27 and $33, and diffusers and candles between 65 and 75 euros or $74 and $85.

Founded as Claus & Schweder in 1887, Claus Porto was the first company in Portugal to produce soaps and perfumes. It was acquired by Ach Brito, formerly known as Achilles de Brito, in 1918. It’s available in boutiques and luxury department stores around the world and operates standalone stores in Spain and Portugal.

Murdock London

British men’s grooming brand Murdock London is an outgrowth of a barbershop business started by founder Brendan Murdock in 2006. With the goal of bringing a professional barbershop experience to customers at home, the brand’s selection encompasses hair, beard, face and body products and colognes that retail at $130 and below. Three Murdock London barbershops operate in London.

Initially arriving in the United States at Nordstrom in 2018, Murdock London will bow on the shelves of 54 Bluemercury stores in May. It was acquired by The Grooming Company UK Limited, which is backed by CedarBridge Capital Partners, in 2018.

Dr. Whitney Bowe Beauty

Launched within Bluemercury’s emerging brand program The Cache in March, dermatologist-founded skincare brand Dr. Whitney Bowe Beauty’s assortment at the retailer includes a vitamin C serum, cream, face wash, retinol treatment, resurfacing serum and liquid supplement priced from $36 to $99. Beauty brands in The Cache are sold at 26 of Bluemercury’s locations before strong performers broaden their presence at the retailer.

Bowe made a name for herself on TikTok, where she’s amassed over 1 million followers through content on “skin cycling,” a concept she created that teaches customers how to avoid irritation and maximize skincare results by alternating nightly skincare routines between active- and non-active products. The trend went viral on TikTok, with the hashtag #skincycling garnering billions of views on the platform.

Bowe unveiled her namesake skincare brand in direct-to-consumer distribution in 2022, and it subsequently ventured to Dermstore. According to PitchBook, the female-focused venture capital investment firm Portfolia took a minority stake in the brand in 2023.

SunsolveMD

Specializing in mineral sunscreen products, SunsolveMD’s entered Bluemercury’s The Cache program along with Dr. Whitney Bowe Beauty last month. Its offering at the retailer contains 14 products formulated to protect the skin against the negative effects of ultraviolet radiation and blue light while nourishing it and targeting common concerns like wrinkles, redness and dark spots. SunsolveMD’s direct-to-consumer website is due to launch on May 6.

The Beauty Sandwich

Launched in 2022, The Beauty Sandwich brings celebrity facialist Ivan Pol’s proprietary skincare “sauces” to shoppers in a line that includes a $300 oil marketed as “Instant Filter In A Bottle,” a $250 serum touted as “The Shapewear for Your Face,” and a $175 facial mist that it says “awakens the digestive system of the skin.”

In combination with radiofrequency technology in the facial treatment that Pol gives to celebrities before they head onto the red carpet, The Beauty Sandwich’s objective is to lift, sculpt and firm the skin and was developed in partnership with Annee de Mamiel, formulator and founder of skincare brand De Mamiel.

The Beauty Sandwich landed in retail in 2023 at luxury fashion and beauty e-tailer Moda Operandi, where it became an instant bestseller. It joined Bluemercury’s The Cache assortment last month and is stocked at Bergdorf Goodman, too.

Charlotte Tilbury

Bluemercury rolled Charlotte Tilbury out to 35 of its stores and online last month. The prestige makeup brand is in over 3,000 points of distribution in 50 countries and launched at 600 Ulta doors last year. Bluemercury is carrying over 350 of its most popular products in makeup, skincare and fragrance as well as limited-edition sets.

Launched by celebrity makeup artist Charlotte Tilbury in 2013, the brand quickly became a category leader as customers gravitated to early bestsellers-turned-icons like $49 Hollywood Flawless Filter, $65 Magic Cream and $35 Pillow Talk Lipstick. Puig acquired a majority stake in the brand in 2020 and plans to progressively achieve full ownership until the end of 2030.

Charlotte Tilbury’s net revenues have more than tripled since Puig assumed ownership. In fiscal year 2024, the brand propelled the company’s makeup sales to reach 763 million euros or approximately $870 million, accounting for 16% of Puig’s net revenues.

Angela Caglia Skincare

Angela Caglia Skincare is coming off a hot year. Helmed by celebrity aesthetician Angela Caglia, the 8-year-old luxury skincare brand grew its sales 437% last year and launched at Nordstrom after the sell-out success of its $325 hero anti-aging serum Cell Forté Serum at Violet Grey.

In March, the brand landed at Bluemercury, where it’s available online and in 15 doors. Along with Cell Forté Serum, which boasts a proprietary technology derived from human mesenchymal stem cells, the brand’s selection features $74 Neroli Cleansing Oil, $195 Daily Botanical Oil and $165 Souffle Moisturizer.

Co-founded by Caglia’s husband and film and television producer Rob Carliner, Angela Caglia Skincare has raised three rounds of funding, with the most recent totaling $3.3 million, per PitchBook. Former Sephora CEO Martin Brok invested in the brand in 2023. According to an estimate in the publication Women’s Wear Daily, sales for the brand were projected to be between $15 million and $20 million in 2022.

The New Savant

Stocked in indie gift shops around the country, The New Savant’s partnership with Bluemercury marks the scented candle company’s first large-scale retail presence. It rolled out chain-wide at Bluemercury last month with nine candles priced at $42 each.

Co-founded by former YouTube beauty and lifestyle guru Ingrid Nilsen, The New Savant collaborates with scent manufacturer Givaudan to create scents that evoke specific moments and memories. It handcrafts and packages its products on-site in its Brooklyn studio.

Powered by Nilsen’s 3 million-plus YouTube following, The New Savant’s debut collection in 2020 sold out. Last year, it received a $90,000 investment from IU Angel Network, the investment vehicle of IU Ventures. A press release timed with the funding stated the brand sold nearly 100,000 candles since its launch.