According to a report in The New York Times, millions of people are fleeing Twitter and Facebook to join platforms such as Parler and Rumble. The retreat from long-time social media players comes as they’re flagging misinformation involving the recent presidential election. Parler reached 8 million members this week, compared to 4.5 million members last week. What does the shift mean for brands using social media platforms to grow their businesses? We’ll have to wait and see. In the meantime, read more about the rising apps drawing conservatives here.

TikTok is testing a feature allowing some users to raise funds for charities directly from their TikTok profiles. The feature is powered by charitable fundraising platform Tiltify, which handles the payment processing for the donation transactions. The new feature follows the April launch of another charitable effort allowing TikTokkers to raise money for coronavirus relief efforts. Learn more here.

Instagram is trying to keep up with TikTok by refreshing its home screen to focus on Reels and Shopping. Meanwhile, its sibling messaging platform got an update of its own. WhatsApp added a shopping button in business chats to streamline purchases. Users can explore product listings inside the app, select items and tap to make a purchase. Learn more here about the shopping capabilities. Curious about the benefits of WhatsApp Business? Learn how retailers are finding fresh ways of engaging with customers on the platform here.

Perhaps no e-tailer has benefitted from social media more than Revolve. In 2019, Glossy reported it worked with over 3,500 influencers and 70% of its sales were driven by them. Hilary Milnes, Americas editor at Vogue Business, set out to discover what’s happening with Revolve’s influencer strategy in a year that’s totally upended influencer marketing by talking to Revolve chief brand officer Raissa Gerona and influencer Kinya Claiborne for The Future of Fashion podcast. Listen here to find out what social media pivots Revolve has made.