ENTREPRENEURSHIP
What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora's New CBD Standard
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What's your reaction to Sephora's new requirements that cannabis beauty brands use CBD from hemp grown in the United States, include only full- or broad-spectrum CBD, test CBD three times, make available a certificate
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Rachel Brown·February 27, 2020·1 min read
The 30-second read
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the United States, include only full- or broad-spectrum CBD, test CBD three times, make available a certificate of analysis to verify CBD content, and adhere to its clean beauty guidelines?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer
Sephora
Founded1969
HQSan Francisco · Paris
OwnershipLVMH (public)
TypeSpecialty Retail
FormatOmni Channel
Doors~600 US · 2,700+ global
Brands Carried300+
ModelWholesale + Own Brand
Price Points
RxMassMasstigePrestigeLuxuryUltra Luxury
Categories
Skincare
Makeup
Fragrance
Hair
Bath & Body
Top 3 Geographies🇺🇸 🇫🇷 🇨🇦
Community
22.4M 6.8M 2.1M
Recognition
NRF Top 100 Retailers
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