AI adoption in beauty is nothing new. From creating personalized routines to virtual try-ons and demand planning analysis, retailers have been harnessing the technology for years to more efficiently serve customers and streamline business. And if it hasn’t been adopted yet, it’s likely a consideration for the future. Brands aren’t too far behind, either.

However, with the November launch of OpenAI’s ChatGPT, many experts believe that AI has reached an inflection point in its progression. Against the backdrop of this evolving landscape, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 10 retailers the following questions: How do you think AI will continue to shape the beauty retail industry moving forward? Are you currently using AI in your business? Why or why not?