SKIN

Should Sulfates Make A Comeback In Haircare?

In light of the news reported by Business of Fashion last week that The Ordinary, a brand from Estée Lauder Cos. Inc.-owned Deciem, is launching a shampoo with sulfates (or sulphates in British English) as its hero ingredient, for the latest edition of our series posing questions …
Rachel Brown·February 25, 2022·1 min read
The 30-second read
In light of the news reported by Business of Fashion last week that The Ordinary, a brand from Estée Lauder Cos. Inc.-owned Deciem, is launching a shampoo with sulfates (or sulphates in British English) as its hero ingredient, for the latest edition of our series posing questions relevant to indie beauty, we decided to ask 12 haircare entrepreneurs, experts and executives the following question: Do you think sulfates should make a haircare comeback?

The players

3 mentioned
Brand

Estée Lauder

Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

The Ordinary