With the United States crossing a year since the first lockdowns were imposed to stem the spread of the coronavirus, which has claimed more than 530,000 lives in the country and 2.62 million globally, we decided to check in with beauty brand and retail founders and executives about the strategic shifts that helped their businesses endure this turbulent time. We asked 56 of them the following question: What’s one pivot you made in the past year that will have a long-term benefit to your company?