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The Case For And Against Stock Beauty Formulas

In the beauty industry, there's been a push toward brands owning custom formulas as they seek to differentiate themselves in a crowded market and appease investors prioritizing intellectual property. Still, a substantial portion of beauty products made and sold use stock and private-label formulas. To find out more about the persistence, upsides and downsides …
Rachel Brown·January 28, 2024·1 min read
The 30-second read
In the beauty industry, there’s been a push toward brands owning custom formulas as they seek to differentiate themselves in a crowded market and appease investors prioritizing intellectual property. Still, a substantial portion of beauty products made and sold use stock and private-label formulas.

To find out more about the persistence, upsides and downsides of stock and private-label formulas, for the latest edition of our ongoing series posing questions relevant to indie beauty, we ask 12 contract manufacturers the following questions: What’s your definition of stock or private-label products? What do they cost relative to custom products for beauty brands to manufacture? Do you think brands should move away from stock or private-label products? What are the advantages/disadvantages of custom formulas versus stock or private label? Where do you see the business of stock or private-label products going?

The players

1 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+