In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm IBISWorld, the health and wellness spa sector grew at an annual rate of 2.9% from 2011 to 2016 and is forecast to climb nearly 2% yearly through 2021. Women and, specifically, women baby boomers with discretionary income constitute the largest slice of spa customers. They patronize spas for relaxation, skincare results, socialization and simply fun. Brands that prosper in spa environments provide those benefits while satisfying the unique requirements of spa operators. Beauty Independent discussed the particulars of the spa business with seven experts to distill best-in-class practices for brands with spa aspirations.