SKIN
Where Will The Skinification Trend Go Next?
A recent survey by the market research firm Circana underpinned consumer demand for the skinification and multidimensionality of everything in beauty. In it, 50% of American consumers reported they seek products that combine makeup and skincare, including over 60% of gen Zers and millennials.
Prompted by the survey results, for the latest
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Rachel Brown·October 24, 2024·1 min read
The 30-second read
A recent survey by the market research firm Circana underpinned consumer demand for the skinification and multidimensionality of everything in beauty. In it, 50% of American consumers reported they seek products that combine makeup and skincare, including over 60% of gen Zers and millennials.
Prompted by the survey results, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 12 cosmetic chemists and manufacturing executives the following: What do you see next for the skinification trend? What hybrid or multifunctional products do you believe are on the horizon?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
