In the first three quarters of last year, data from market research firm Circana shows skincare registered the slowest growth among prestige beauty categories in American department and beauty specialty stores, up 3% in dollars. In the mass segment in the United States, skincare sales were up 2%. Masstige skincare brands’ growth outpaced prestige brands six times, and Circana noted that “consumers are increasingly favoring lower-priced skincare product in prestige outlets.”