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Sephora Is Being Compared To Claire's. Should It Do Anything About It?

Sephora is being compared to Claire's on TikTok due to tweens and teens, whose behavior is being slammed on the platform, flocking to it for brands like Drunk Elephant, Glow Recipe, Sol de Janeiro and Rare Beauty. Intrigued by the comparison and its implications, for the latest edition of our …
Rachel Brown·January 8, 2024·1 min read
The 30-second read
Sephora is being compared to Claire’s on TikTok due to tweens and teens, whose behavior is being slammed on the platform, flocking to it for brands like Drunk Elephant, Glow Recipe, Sol de Janeiro and Rare Beauty. Intrigued by the comparison and its implications, for the latest edition of our ongoing series posing questions relevant to indie beauty, we ask 15 retail and beauty entrepreneurs and experts, including a 12-year-old beauty enthusiast and her mother, the following questions: What do you think the impact of this phenomenon will be on Sephora? If you were advising the retailer, is there something would instruct it to do about it?

The players

5 mentioned
Brand

Not Your Mother's

Primary CategoryHair
Brand

Rare Beauty

Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Sol de Janeiro

Brand

Drunk Elephant