SKIN
In The Era Of Science-Backed Beauty, What's Becoming Table Stakes For Brands?
In recent years, the tenets of clean beauty such as avoidance of certain ingredients have become commonplace in the beauty industry. Now, science-backed beauty seems to be on the upswing in the industry, and it could bring new obligations for brands as they try to attract audiences in a crowded market.
…
Rachel Brown·October 3, 2023·1 min read
The 30-second read
In recent years, the tenets of clean beauty such as avoidance of certain ingredients have become commonplace in the beauty industry. Now, science-backed beauty seems to be on the upswing in the industry, and it could bring new obligations for brands as they try to attract audiences in a crowded market.
Given the shifting dynamics, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 beauty entrepreneurs, executives, retailers, cosmetics chemists, manufacturers and doctors the following question: If science-backed beauty becomes table stakes, what do you think will become standard for brands to have to ensure their scientific credibility and convey it to consumers and retailers?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
