The Prognosis For Beauty M&A And Early-Stage Funding In 2024

After a fallow period, beauty M&A has been on a tear since late last year. K18, Barbara Sturm, Dr. Dennis Gross Skincare, The Honey Pot Company and more have been involved in deals, and there are plenty of other brands rumored to be trading soon. In a roundup …

Rachel Brown·January 22, 2024·1 min read

The 30-second read

After a fallow period, beauty M&A has been on a tear since late last year. K18, Barbara Sturm, Dr. Dennis Gross Skincare, The Honey Pot Company and more have been involved in deals, and there are plenty of other brands rumored to be trading soon. In a roundup of sought-after beauty M&A targets, the publication Business of Fashion identified Kosas, Rare Beauty, Merit, Glow Recipe, Makeup by Mario, Huda Beauty, Vegamour, Biologique Recherche and Summer Fridays as leading contenders for upcoming deals.

To make sense of the deal rush, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 13 investors and investment bankers the following questions: What do the recent deals portend for beauty M&A this year? Are there lessons that emerging brands should learn from the paths the brands at the center of them took? Do you believe what’s happening with strategic acquisitions now will have trickle-down effects on funding for emerging beauty brands?

The players

5 mentioned

Brand

Makeup by Mario

Brand

The Honey Pot Company

Brand

Summer Fridays

Brand

Huda Beauty

Recognition

Launchmetrics' List of Buzziest Beauty Brands for 2025Beauty Independent 2025 Beacon Awards nominee for excellence in social media

Brand

Merit

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