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WELLNESS

Products, Services And Practices Founders Are Trying To Live Longer And Healthier

It's an occupational hazard for beauty and wellness brand founders to be experimenting with or at the very least investigating the latest in beauty and wellness. As a result, they're often excellent sources for recommendations about emerging products, practices and services. With the growing popularity of the longevity movement, which promotes not just living …
Rachel Brown·January 31, 2025·1 min read
The 30-second read
It’s an occupational hazard for beauty and wellness brand founders to be experimenting with or at the very least investigating the latest in beauty and wellness. As a result, they’re often excellent sources for recommendations about emerging products, practices and services. With the growing popularity of the longevity movement, which promotes not just living longer but living better throughout one’s life, we were wondering what aspects of it have captured their attention that could capture the attention of the public more broadly in the future.

So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 17 beauty and wellness brand founders the following: What have you adopted as part of your longevity routine? What are you interested in trying that you haven’t yet?

The players

2 mentioned
Brand

Better Being

Founded1993
HQSalt Lake City, Utah, United States
Revenue Range$150M+
Funding StatusAcquired
Primary CategoryWellness
Top 3 GeographiesUnited States Global - 85+ countries
Top Channels / Retailers
Health and natural food stores
Specialty stores
Online retailers
Recognition
ISO-certified labs and cosmetic manufacturingNSF cGMP certified facilityCCOF organic certificationOrthodox Union Kosher certification
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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