There’s nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or psychological aspects of pricing and your business is likely to stumble as well. Beauty Independent picked the brains of beauty industry experts on the fundamentals of product pricing and honed in on seven key considerations that shouldn’t be skipped in order to effectively price a beauty product.