
ENTREPRENEURSHIP
The Makeup Category Is Expected To Be Strong This Year. Here Are The Trends That Could Define It.
Makeup made a comeback in 2021, and beauty industry analysts anticipate its momentum to continue this year. As the category heats up, we're curious what products and looks makeup artists, beauty brand founders and executives believe will intrigue consumers. So, for this edition of Beauty Independent’s ongoing series posing questions relevant to
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Taylor Bryant·January 3, 2022·1 min read
The 30-second read
Makeup made a comeback in 2021, and beauty industry analysts anticipate its momentum to continue this year. As the category heats up, we’re curious what products and looks makeup artists, beauty brand founders and executives believe will intrigue consumers. So, for this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 38 of them: What makeup trends do you think will be big in 2022?
The players
1 mentionedBrand
AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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