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Is $161 Too Much For An Eyeshadow Palette?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price tag “ridiculous” and “insane.” Do you think there's an amount that's too much to charge
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Rachel Brown·July 26, 2021·1 min read
The 30-second read
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price tag “ridiculous” and “insane.” Do you think there’s an amount that’s too much to charge for a product like this palette, and why?
The players
2 mentionedBrand
Hourglass
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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