TECH
Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch
After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do another story like it that focuses instead on the marketing costs of introducing a new product.
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Rachel Brown·April 13, 2025·1 min read
The 30-second read
After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do another story like it that focuses instead on the marketing costs of introducing a new product.
We thought her idea was a good one, particularly because marketing costs have risen considerably in the last few years. So, for the latest edition of our ongoing series posing questions relevant to indie beauty brands, we asked 10 beauty industry consultants the following questions: How much does it cost to realistically market an A-level beauty product launch from an indie brand today? How much has the cost changed from pre-pandemic, and why?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
