With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about brands’ experiences with the discovery engine, for our ongoing series posing questions relevant to the indie beauty business, we asked 23 founders, marketing experts and executives at beauty companies: What are you doing on Pinterest, and what results are you seeing from it?