And it’s not surprising that they’re attractive. The med-spa market is forecast to surge as millennials age and social media continues to simultaneously convince people they should get aesthetics treatments to adhere to beauty standards and destigmatize them. According to the firm Data Bridge Market Research, it’s projected to increase by a compound annual growth rate of 14.1% to reach $41.37 billion by 2029, up from $14.4 billion in 2021.

Not just any brand can crack med-spas’ retail assortments. As they seek to build client trust, most med-spa owners and executives are incredibly discerning about the products they add to their retail assortments. To learn about what distinguishes a brand they want versus one that they don’t, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked eight of them the following questions: Are you looking for new third-party brands to carry? What’s your curation process like?