ENTREPRENEURSHIP

How Can Luxury Beauty Be Relevant To Today's Consumers?

In this edition of Beauty Independent's series posing questions relevant to indie beauty, we ask 19 retail, branding, design, product development and marketing experts the following: Despite prestige beauty rebounding this year, there's been a strong focus on masstige beauty with Target's Ulta Beauty partnership and the continued challenges facing department stores. In that …
Rachel Brown·November 21, 2021·1 min read
The 30-second read
In this edition of Beauty Independent’s series posing questions relevant to indie beauty, we ask 19 retail, branding, design, product development and marketing experts the following: Despite prestige beauty rebounding this year, there’s been a strong focus on masstige beauty with Target’s Ulta Beauty partnership and the continued challenges facing department stores. In that context, what do you think is the role of luxury beauty now, and how can luxury beauty brands resonate with today’s consumers?

The players

5 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Too Faced

Retailer

Ulta Beauty

Retailer

Target

Retailer

Ulta Beauty