ENTREPRENEURSHIP
How Indie Beauty Brands Predict They’ll Do Next Year
Last month, we asked indie beauty brands to share their sales forecast for the holiday season and more than 40 responded. Getting them to divulge their forecasts for 2024 was a bit harder. We received a lot of nos, which may be reflective of brand founders' discomfort with talking about money, especially if they're fundraising,
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Taylor Bryant·December 14, 2023·1 min read
The 30-second read
Last month, we asked indie beauty brands to share their sales forecast for the holiday season and more than 40 responded. Getting them to divulge their forecasts for 2024 was a bit harder. We received a lot of nos, which may be reflective of brand founders’ discomfort with talking about money, especially if they’re fundraising, and an uneasiness about the state of business.
Ultimately, 11 founders agreed to participate in this edition of our ongoing series posing questions relevant to indie beauty by answering the following seemingly straightforward question: What’s your sales projection for next year?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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