CAPITAL
How Beauty Investors Tell If The Science In Science-Backed Brands Is Real
In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there's plenty of science-washing making it difficult to determine what's truly scientific differentiation and confusing consumers.
Amid the confusion, for the latest in our ongoing series posing questions relevant to indie beauty,
…
Rachel Brown·March 4, 2024·1 min read
The 30-second read
In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.
Amid the confusion, for the latest in our ongoing series posing questions relevant to indie beauty, we asked 17 beauty and wellness investors, the following question: How do you evaluate the science that science-backed brands pitch to you?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Continue reading
CAPITAL
Bond-Building Haircare Brand Filament Raises $2M Seed Round
3 min · Claire McCormack
CAPITAL
Obagi Medical Sells To Bridgepoint For $460M As Beauty’s Ties To Aesthetics Deepen
5 min · Rachel Brown
CAPITAL
Bridge Mentorship’s New Cohort Reveals True Beauty Ventures’ Views On Beauty’s Next Winners
3 min · Jane Carlson