HAIR
Haircare Trends Dominating—And Declining—In 2025
Haircare has been having a growth spurt of late. After the category's sales increased 14% in prestige and 6% in mass in 2023, according to market research firm Circana, they were up 9% in prestige and 2% in mass through the first nine months of 2024, outpacing every beauty category except fragrance. Hairstyling
…
Rachel Brown·January 22, 2025·1 min read
The 30-second read
Haircare has been having a growth spurt of late. After the category’s sales increased 14% in prestige and 6% in mass in 2023, according to market research firm Circana, they were up 9% in prestige and 2% in mass through the first nine months of 2024, outpacing every beauty category except fragrance. Hairstyling was the biggest sales gainer within haircare, although scalp care and heat protectants were strong, too.
Brand founders and executives are optimistic that haircare’s momentum won’t fade this year. To get a deeper understanding of where they see the category heading (pun intended), we asked 21 of them the following: What haircare trends will rise in 2025? What 2024 haircare trends will be over this year?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Deeper
