ENTREPRENEURSHIP

Five Valuable Social Media Resources For Small Businesses

In normal times, small businesses play vital, but often unrecognized, roles in our everyday lives. From the local friendly florist to the pizzeria with delicious slices and the cute gift shop to the maker of our favorite bath bombs, the love we have for these mom-and-pop operations is real. Many of us didn’t think …
Cassandra Boler·May 15, 2020·2 min read
The 30-second read
In normal times, small businesses play vital, but often unrecognized, roles in our everyday lives. From the local friendly florist to the pizzeria with delicious slices and the cute gift shop to the maker of our favorite bath bombs, the love we have for these mom-and-pop operations is real. Many of us didn’t think about how much we loved them until they were removed from our regular routines.

With our communications transitioning almost entirely to digital platforms, there’s been an outpouring of support and tools for small businesses on them. Resources for entrepreneurs can hopefully help them make it through the current crisis so we can all enjoy their contributions on the other side of it. Here are a few I’ve identified that could be worthwhile for you.

Last week, Sprout Social released its annual social index featuring valuable insights to help transform social media into a business growth engine. On Thursday, the social media management firm hosted a full-day live, interactive virtual event. If you missed the event, you can catch a tweet-by-tweet recap on its Twitter account or by following the #SproutSessions hashtag. For a quick reference manual, here’s a wrap-up of key takeaways.

#SproutSessions https://t.co/sc09INyg3v — Sprout Social (@SproutSocial) May 14, 2020

The players

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Sprouts