Future Method Anal Dilator Set: Founded by anal surgeon Evan Goldstein with a focus on gay men, Future Method’s products can be tools for anyone looking to have great sex. The brand’s latest launch is Glass Anal Dilator Set, a $60 three-piece training system that helps make anal play safer and more enjoyable. Glass, a non-malleable substance, may not seem like the best material to use for butt stuff, but Goldstein calls it his favorite material for sex toys.

“Most people experience a great deal of pleasure from the smoothness and the weight,” he explains. “There’s a sense of fullness that only glass can provide. Next, the friction glass creates against the skin is way more controlled than silicone, vinyl, PVC or ABS. This resistance helps to create strong and elastic skin, as well as optimizing the pressure being placed on the anal muscles in a sequential way.”

The doctor mentions that he finds silicone lube to be the best for anal play, and glass is compatible with silicone lube, while silicone toys should only be used with water-based lubes. He says, “When you’re using the dilators before sex, it allows you to seamlessly transition into anal sex without having to clean up and switch lubes.”

Future Method has been hard at work rounding out its selection with additional sensual and scientific products. Other recent launches include its $44 bergamot-, clove- and cedar-infused Bedside Manner candle and $27.50 supplement Butt & Gut Daily Fiber.

Nauox: Andrew Glass and Shayan Sadrolashrafi, the founder duo behind Wakse and Joos Cosmetics, have entered the pleasure space with their new brand, Nauox. The duo brought in Sadrolashrafi’s life partner, Chloe Lamb, to launch the range of edible lubricants, and all three drew upon past intimate experiences to develop an elevated sexual wellness brand that appeals to consumers across genders and sexual identities.

Naoux is kicking off with five aloe-based lubricants designed to provide full-on sensorial experiences: Fruit-forward Sweet Haven, oats and honey-infused Muesli Honey, guava and dragon fruit-infused Agave Nectar, floral-focused Yin-Yang and Dulce Dreams, which, with its blend of white chocolate, macadamia, coconut blossom and more, is inspired by a drool-worthy dessert.

How the formulas smelled and tasted was important to the team, but so was how they felt. Sadrolashrafi shares that it took many iterations to get the feeling of Nauox’s lubricants right. “It’s almost a serum that you can eat,” he says. “I would describe this as, imagine the best bartender making you the best cocktail of your life, and now either you can eat it or explore different things with it.”

Retailing for $28 on Nauox’s website, the lubricants contain over 90% organic ingredients and are approved by the United States Food and Drug Administration. FDA approval is rare for sexual wellness brands selling lubricants as the process to achieve it is lengthy and expensive. It’s estimated it can cost upwards of $50,000.

Glass and Sadrolashrafi are in conversations with key beauty and lifestyle retailers to get Nauox onto physical retail shelves this year. Future launches from the brand will include flavored condoms, an intimate wash and Coffee Break, a topical product formulated to help the user last longer.

Evernow Vaginal Estradiol Tablets: Menopause-centered telehealth company Evernow is on a mission to help women live longer, healthier lives. Founder Alicia Jackson knows that the care people receive in perimenopause and menopause has lasting health implications beyond sexual wellness. She aims to normalize the acceptance of hormones changing as women age. The company just released its newest offering for dealing with the effects of menopause-related hormone fluctuations, Vaginal Estradiol Tablets.

“As women begin to lose estrogen across perimenopause and menopause, they lose thickness in their vaginal tissues, which makes the vagina more prone to irritation and damage as well as diminished blood flow,” says Jackson. “This can make sex uncomfortable, can reduce libido and can also lead to more UTIs.”

She notes that nearly 60% of women that complete Evernow’s health intake process experience vaginal dryness and over 40% experience painful sex. “Vaginal estrogen helps correct for all of this, and the advantage of the tablet is that it’s much less messy than cream forms,” she says. “We felt very strongly about providing this option for our members because each insurance company has its own criteria for vaginal estrogen coverage and not every woman who meets their doctor’s criteria will meet their insurer’s criteria.”

The prices for Vaginal Estradiol Tablets start at $56 per month. Since Evernow doesn’t take insurance, it’s tried to keep the prices for its products low and the same over time, a strategy Jackson believes is important for women planning for their health. “This is about access for all women for their health,” she says. “The changes to vaginal tissues due to menopause can be irreversible if not treated.”

Last April, Evernow raised a $28.5 million series A round led by Robinhood and Masterclass backer NEA with participation from celebrity angel investors Gwyneth Paltrow, Drew Barrymore and Cameron Diaz.

Beau D. D. Cream: Stylist Brandon Palas says his brand Beau D. is “for a specific type of guy, it’s an enlightened male.” It debuted in 2020 with a single product, Lip Salve, a decedent balm enriched with 33 ingredients, including energizing Chinese herbs such as horny goat weed, he shou wu and panax ginseng. Explaining the rationale behind the product, Palas says, “Why isn’t there a lip salve for guys especially that speaks to internal male virility and potency?”

For Beau D.’s next product launch, Palas is bringing the power of the topical herbal formula to another body part. He says, “There’s a missing step in the male grooming routine. The D is our favorite part, but we sort of dance around it when getting ready. It’s something novel and new. It introduces a whole new step for guys. And it speaks to the sexual wellness revolution, the evolution of male beauty.”

In addition to the herbs contained in Lip Salve, D. Cream harnesses virility-boosting herbs like dong quai and horny goat weed as well as nourishing extracts like shea butter, coral weed, ivy gourd, aloe vera and—what else?—eggplant fruit. While D. Cream isn’t designed to be a lube, it’s vagina-friendly and safe for condoms. The product is priced at $56 for a 50-ml. size.

Tabu The Prim: Tabu typically concentrates on the sexual wellness of perimenopausal and post-menopausal women, but its latest launch taps into a sex hack from gen Z’s favorite social media platform, TikTok. The hashtag #pillowtrick has 2.5 million views on TikTok, and Tabu has introduced a pillow specially designed for that trick, namely putting a pillow under a woman’s pelvis during sex to make intercourse comfortable and pleasurable. Tabu created The Prim in response to requests from its community. It’s priced at $195.

“When it comes to partnered sex, we were consistently hearing two things: First, it’s often uncomfortable, whether that’s because penetration is too deep or positions we used to enjoy now put stress on our lower back, hips or even wrists, and second that it can be less than satisfying because the angle isn’t quite right,” says Tabu founder Natalie Fretwell. “Position pillows are often recommended by pelvic floor physical therapists and sex educators alike to help address these concerns, but the options on the market are stiff, clunky and inelegant. Frankly, they look like something you would hide in a closet.”

That wouldn’t do for Tabu, which is carried by stylish lifestyle retailer Goop. Fretwell enlisted Tabu’s design experts to direct The Prim’s patent-pending design. It features dual memory foam that’s effective for sex, but also appears like a throw pillow that belongs on the bed. The Prim has a washable linen cover case and comes in three colors. In the early going, sales of The Prim have exceeded Tabu’s expectations. It sold out within 10 days of being on the market.