ENTREPRENEURSHIP
Digital Tools Delivering Real Results For Emerging Beauty Brands
During a discussion about men's skincare brand Jackfir's launch at Erewhon last month, founder Charlie Razook mentioned that he fields outreach from companies with various digital tools constantly, but isn't sure about their value. He's curious which ones his fellow founders have discovered to be worthwhile.
Razook's curiosity prompted
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Rachel Brown·November 26, 2024·1 min read
The 30-second read
During a discussion about men’s skincare brand Jackfir’s launch at Erewhon last month, founder Charlie Razook mentioned that he fields outreach from companies with various digital tools constantly, but isn’t sure about their value. He’s curious which ones his fellow founders have discovered to be worthwhile.
Razook’s curiosity prompted the latest edition of our ongoing series posing questions relevant to indie beauty. For it, we ask 19 beauty entrepreneurs and executives the following: What tools that you use for influencer partnerships, loyalty programs, marketing, financial, operational or other functions have been impactful? How have they helped?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer
Erewhon
HQSouthern California
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