ENTREPRENEURSHIP
Design Download: The Process And Price Of Getting Brands To Look Great
Sabrina Yavil, former executive director of global marketing at Clinique and director of strategy and planning at Bumble and bumble, is starting work on creating a new brand. As she kicks off the process, she's thinking through how to identify a designer that makes sense for the look she wants for her self-funded
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Rachel Brown·March 27, 2023·1 min read
The 30-second read
Sabrina Yavil, former executive director of global marketing at Clinique and director of strategy and planning at Bumble and bumble, is starting work on creating a new brand. As she kicks off the process, she’s thinking through how to identify a designer that makes sense for the look she wants for her self-funded brand and its budget.
Inspired by her designer search, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 beauty entrepreneurs and executives the following questions: How did you find the designer or design agency you hired for your brand’s original design or rebrand? What criteria did you use to evaluate designers or agencies? How much did it cost to do your original design or rebrand? Is there anything you would’ve done differently?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Clinique
Founded1968
HQNew York, New York, United States
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