ENTREPRENEURSHIP
Consumers Think Beauty Products Are Too Expensive. Are They Right?
Beauty consumers lament that beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall consumer price index in the United States. The cosmetics CPI gained 2% in March this year from last year while the general CPI for all urban
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Rachel Brown·April 25, 2024·1 min read
The 30-second read
Beauty consumers lament that beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall consumer price index in the United States. The cosmetics CPI gained 2% in March this year from last year while the general CPI for all urban consumers gained 3.5% in the same period.
For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 25 beauty entrepreneurs, executives and consultants tasked with figuring out how to sell products to consumers in today’s pricing environment the following questions: Do you get a sense that consumers feel beauty products are too expensive? Do you believe they’re too expensive? What, if anything, should be done about the consumer perception of beauty products being overly pricey?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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