TECH
How Can Youthforia Be Saved?
The makeup brand Youthforia is under fire for twice making major inclusivity missteps. First, as influencer Golloria George brought to attention in a TikTok video last year, the initial 15 shades of the brand's Date Night Skin Tint Serum Foundation had a limited range that didn't cover darker skin tones.
Second, as
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Rachel Brown·May 10, 2024·1 min read
The 30-second read
The makeup brand Youthforia is under fire for twice making major inclusivity missteps. First, as influencer Golloria George brought to attention in a TikTok video last year, the initial 15 shades of the brand’s Date Night Skin Tint Serum Foundation had a limited range that didn’t cover darker skin tones.
Second, as George laid bare in a searing TikTok video last week, Youthforia’s recent expansion of Date Night Skin Tint Serum Foundation’s range to address the initial dearth of darker shades contains a black shade—specifically shade 600—with no undertones that doesn’t work for anyone, even people with the darkest of complexions.
To learn from Youthforia’s mistakes, for the latest edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 20 brand founders the following questions: What lessons should indie beauty brands draw from the Youthforia controversy? How should the beauty industry change to avoid a repeat of the brand’s missteps? Is there any way Youthforia can be saved?
The players
2 mentionedBrand
Under Your Skin
Founded2020
HQNew York, NY, USA
Revenue Range$5M–$10M
Funding StatusSeed
Primary CategoryHair
Hero SKUs
Density Shampoo
Density Drops
Dry Shampoo
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
