SKIN
Can Skincare Shift Away From Promising Immediate Results?
In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an effective, simple, and consistent routine using gentler, yet still highly effective products.”
We are curious
…
Rachel Brown·February 3, 2023·1 min read
The 30-second read
In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an effective, simple, and consistent routine using gentler, yet still highly effective products.”
We are curious if slow beauty will truly gain traction in the skincare segment. So, for our latest No Stupid Questions story, we asked 17 beauty entrepreneurs and executives the following questions: Do you think skincare brands will move away from promising quick results? How can they communicate effectively that results take time while still driving sales?
The players
2 mentionedBrand
Under Your Skin
Founded2020
HQNew York, NY, USA
Revenue Range$5M–$10M
Funding StatusSeed
Primary CategoryHair
Hero SKUs
Density Shampoo
Density Drops
Dry Shampoo
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
