Popular in 2023, lip tints and treatments didn’t remove their makeup category crown in 2024, a year that saw blushes, some in squat sticks and others in swirly compacts, also bombard the market. As we look forward to the products that will gain momentum in 2025, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 17 brand founders and executives the following: What makeup trends do you see rising in 2025? What 2024 makeup trends do you think will end?