In 2006, L’Oréal acquired The Body Shop, and Natura picked it up 11 years later from L’Oréal. Aurelius, which describes itself as a “specialist for complex investments with operative improvement potentials,” is taking over a global network of around 800 stores that’s been weakened in recent years by The Body Shop’s slumping sales and brand deterioration.

Despite The Body Shop’s diminished state, it holds a prominent place in beauty industry history and the retail landscape. We were curious if retail, beauty and wellness insiders believe it can regain relevance. So, for the latest edition of our ongoing series posing questions germane to indie beauty, we asked 17 of them the following question: If you were given the opportunity to reimagine The Body Shop, what would you do to make it relevant to today’s consumers?