CAPITAL
Are Beauty Investors Really Looking For 90% Margins?
In a recent podcast interview with the publication Glossy, Richard Christiansen, founder of Flamingo Estate, shared he's had 160 investor meetings over the last two years. From those meetings, he says he learned personal care investors are looking for 90% margins across products and don't care about brand or founder
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Rachel Brown·December 2, 2024·1 min read
The 30-second read
In a recent podcast interview with the publication Glossy, Richard Christiansen, founder of Flamingo Estate, shared he’s had 160 investor meetings over the last two years. From those meetings, he says he learned personal care investors are looking for 90% margins across products and don’t care about brand or founder stories. He reports Flamingo Estate has a 72% margin on its hand soap.
We were wondering if Christiansen’s experience aligns with beauty investors’ expectations generally. For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 10 such investors the following: Are you looking for 90% margins? If not, what’s the margin range you’re looking for? Do you care about brand or founder stories? If so, what do the stories need to convey in the current market?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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