ENTREPRENEURSHIP
The Beauty Brands Standing Firm On Sustainability Even As They Face Heightened Costs
As beauty brands come under mounting cost pressures due to economic shakiness and tariffs, which President Donald Trump has set at 10% for goods imported to the United States from most countries in the world and 30% on goods imported from China, at least for now, sustainability could become a second-order priority—or lower—for many
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Rachel Brown·May 15, 2025·1 min read
The 30-second read
As beauty brands come under mounting cost pressures due to economic shakiness and tariffs, which President Donald Trump has set at 10% for goods imported to the United States from most countries in the world and 30% on goods imported from China, at least for now, sustainability could become a second-order priority—or lower—for many of them.
For this edition of our ongoing series posing questions relevant to indie beauty, we’re asking 20 founders and executives, the following: How do you view your sustainability efforts today? What changes are you making to them, if any, and why? Ultimately, what do you think this period will mean for sustainability in beauty?
The players
2 mentionedBrand
Too Faced
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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