ENTREPRENEURSHIP
15 Beauty Brands Forecast 2025 Sales
Last year, we asked indie beauty brand founders to project their 2024 sales—and we received a lot of nos. The rejection reflected founders' discomfort talking about money, especially at a time when they were uneasy about the state of business. Finding founders to discuss 2025 sales projections was easier, suggesting they're more encouraged about
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Taylor Bryant·January 7, 2025·1 min read
The 30-second read
Last year, we asked indie beauty brand founders to project their 2024 sales—and we received a lot of nos. The rejection reflected founders’ discomfort talking about money, especially at a time when they were uneasy about the state of business. Finding founders to discuss 2025 sales projections was easier, suggesting they’re more encouraged about their business prospects.
On the whole, the mood of small business owners seems to be perking up. According to a poll of 1,500 of them in October and November last year, 73% report they’re optimistic about their business’s economic viability in 2025, including 23% who are very optimistic, although 57% feel the economy is worse than it was a year ago.
Digging into beauty brands’ expectations for the year, for the latest edition of our ongoing series posing questions relevant to indie beauty, 15 founders and executives answered the following question: What’s your sales projection for next year?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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