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Here's How Beauty Brands And Agencies Think Amazon Should Change To Enhance E-Commerce Competition

In a landmark lawsuit against Amazon filed last month, the United States Federal Trade Commission is accusing the e-commerce giant of overcharging sellers on its platform and preventing them from lowering prices, among several activities it deems monopolistic, to stifle competition. As Amazon holds its two-day Prime Day …
Rachel Brown·October 10, 2023·1 min read
The 30-second read
In a landmark lawsuit against Amazon filed last month, the United States Federal Trade Commission is accusing the e-commerce giant of overcharging sellers on its platform and preventing them from lowering prices, among several activities it deems monopolistic, to stifle competition.

As Amazon holds its two-day Prime Day sales event, for the latest edition of our ongoing series posing questions relevant to indie beauty, we ask nine Amazon agency leaders, beauty entrepreneurs and brand executives the following questions: What’s been your experience on Amazon? If you had the power to change its practices, what would you improve to make Amazon more favorable for sellers and e-commerce in general more competitive?

The players

2 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer

Amazon