ENTREPRENEURSHIP

Barneys New York Was Known As A Brand Builder. With Its Liquidation, What Retailers Will Assume The Brand-Building Role?

In this edition of Beauty Independent’s ongoing series posing questions pertinent to beauty entrepreneurs, we ask 12 beauty industry experts: Barneys New York, which has been taken over out of bankruptcy by Authentic Brands Group, was known as a brand builder. What retailers or e-tailers do you think will be beauty brand builders going forward?
Rachel Brown·November 7, 2019·1 min read
The 30-second read
In this edition of Beauty Independent’s ongoing series posing questions pertinent to beauty entrepreneurs, we ask 12 beauty industry experts: Barneys New York, which has been taken over out of bankruptcy by Authentic Brands Group, was known as a brand builder. What retailers or e-tailers do you think will be beauty brand builders going forward?

The players

1 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+