In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just how on point its prediction has been. So, as a part of our ongoing series posing questions relevant to the indie beauty business, we asked 23 entrepreneurs, marketing experts and executives at beauty companies: How has Apple’s iOS 14 update impacted your digital advertising and outreach? Are you trying any new advertising and marketing tactics as a result of the update?