Diana is the General Partner for the XRC Ventures Brand Capital Fund and sits on the boards of several portfolio companies including Naked Sundays and Homefield. Prior, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC Ventures Cohort 1 company QUINN, leading major partnerships with the Hudson’s Bay Company, Neiman Marcus, MasterCard and Hearst Media. Prior, she spent a decade investing and consulting across the retail, consumer and healthcare sectors for $12B+ funds in CA and NY. Additionally, she helped found FirstGeneration.vc which is an initiative aimed at helping first-generation founders successfully scale their pre-Series A startup companies.