Rich has more than 30 years of experience investing in and partnering with founders to build high-quality, scaled consumer brands. Over his career, he has held senior investing roles at top private equity and growth equity firms including Tengram Capital Partners, L Catterton, and North Castle Partners, where he led and supported numerous successful investments across the beauty and wellness landscape. Over the past two decades, Rich has focused exclusively on the beauty industry, partnering with dozens of founders and management teams to build brands that achieve meaningful scale, operational rigor, and strategic value. During this time, he developed an extensive network of founder and industry relationships that enabled him to source emerging growth brands with very limited access to institutional capital. Recognizing the opportunity to better serve this underserved segment of the beauty market, Rich went on to found True Beauty Ventures to provide founders with both capital and deep sector expertise, and to partner closely with management teams to build durable, category-defining beauty and wellness brands. Rich holds a BS in Economics from Union College and an MBA from The Wharton School at the University of Pennsylvania.