Lisa Guerrera is a chemist, creative, and the co-founder + CEO of Experiment— a social-native clinical skincare brand disrupting the space with efficacy-first products that stand out in a saturated market. Beyond her role as CEO of Experiment she is also a skincare TikToker– building a following by educating consumers about the science behind their beauty products. Prior to founding Experiment, she served as the Head of Brand at Apostrophe, where she built their science-forward influencer infrastructure from scratch, leading up to their exit to Hims in 2021.