Umberto Doni Giannini, is the CEO & Co-Founder of Giardini di Toscana Srl, his family business that he helped transform from a micro-enterprise into an international benchmark in artistic perfumery. Thanks to innovative digital marketing strategies and quality products (100% Made in Italy) – perfumes and scented body creams – the company has achieved exponential growth, expanding in just four years to more than 1.300 perfumeries across 30+ countries. Before fully dedicating himself to Giardini di Toscana, Umberto gained over ten years of experience in the energy and natural gas trading sector, holding commercial roles at Axpo Italia and later at Duferco Energia, where he led the Sales Top & Origination team, managing a business portfolio with annual revenues of over half a billion euros. He holds a Bachelor’s degree in International and Diplomatic Sciences from the University of Bologna and a Master’s degree in International Relations from LUISS Guido Carli University in Rome.