Naomi Whittel is an inventor, New York Times bestselling author, and the founder of OMI, a category redefining biotech beauty brand. She is also the creator of the Good Hair Method™, a biology-first approach to stronger, healthier hair. Naomi’s journey into hair health is deeply personal. Born with a peptide disorder that affects how her hair follicles hold onto each strand, she experienced significant hair loss and set out to understand why. What she discovered challenged conventional approaches to haircare, and led her to explore the biological signals that drive hair strength, growth, and resilience. To go deeper, Naomi built a team of scientists, doctors, and stylists and established the OMI Lab in the Bird Streets of Los Angeles. There, innovation is focused on advancing the intersection where outside meets inside. Today, Naomi is known for translating complex science into simple, daily rituals that help women look and feel their best. Through her work, she is pioneering a new category she calls WellBeauty, and helping redefine what it means to care for ourselves from the inside out.