Dr. Joël Coret is the founder of CORÉT, a prestige haircare brand launching in 2027 that introduces the first true structural shift in conditioning chemistry in over fifty years. Built on a patent-pending Hair Longevity Complex that replaces legacy conditioning architecture with skincare-grade, biocompatible actives, CORÉT delivers immediate beauty while nurturing long-term hair health — not by improving what the category has always done, but by rebuilding it from the ground up. That rebuild is the work of a career spent at the center of the industry he is now correcting. Dr. Coret brings over thirty years of applied chemistry and advanced materials science to CORÉT — investigating targeted active delivery at Johnson & Johnson, serving as a founding member of the Pantene Research Alliance advising Pantene and Head & Shoulders at Procter & Gamble, and leading hair and skin science research as Director and Fellow at TRI Princeton, the industry's foremost independent research institute founded in 1930. At Bentley Laboratories, one of the world's most respected prestige formulation houses, he led technology and product development for dozens of the most recognized independent beauty brands — including the full breadth of the prestige haircare market. He holds a Doctorate in Chemistry from Université Joseph Fourier, has published over a dozen peer-reviewed papers on active delivery, surfactant interactions, and nanoparticle design, and holds multiple U.S. patents. CORÉT is the culmination of everything he built inside the system — and everything he chose to change about it.